![]() Just like hugs, there’s no such thing as too much nostalgia. It feels like a warm hug from an earlier version of yourself. The vaporwave aesthetic draws heavily from the 1980s, 1990s, and early 2000s web design. Does playing on your consumers’ fond memories complement your brand? Or does it just feel random? Using nostalgia should be a deliberate choice. The key to working retro trends into your design is to find a way to make them feel fresh instead of just trotting them out for the sake of using an older design. When you’re trying to incorporate throwback and retro trends into your design, it can be easy to end up with something that just looks dated. Want to use design nostalgia? That’s hot. A retro look to announce a throwback to the product’s original formula.īrands also use retro packaging to highlight a return to an earlier version of a product-like Pepsi, who promoted a limited edition product sweetened with sugar, rather than high fructose corn syrup. Other times, it makes a brand feel more wholesome because we often view the past as a simpler, happier time. Sometimes marketers use nostalgia to court a specific consumer demographic. ![]() Music, images, logos and even color schemes can trigger feelings of nostalgia, and companies use it all the time to connect with their consumers on a more comfortable, personal level. Nostalgia is a sentimental view of the past that momentarily brings you back in time. Sprint worked 2000s nostalgia into its current series of ads starring Paul Marcarelli.
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